Edvancer - Manager - Digital Marketing (2-6 yrs)
Salary Offered : 6-8 LPA
Edvancer is one of India's leading data science training institutes. Led by IIM/IIT/ISI alumni, our mission is to revolutionize higher education through technology. We want to be the premier career-oriented education provider in the world. We work with some of India's top corporates like EY, PwC, JP Morgan, GE, L&T, Cognizant amongst others who expect us to work at the cutting edge of data science. We have partnered with industry leaders like TCS and Wiley for certifications. Edvancer works with industry experts who are the best in their subject knowledge and also have the ability to impart that knowledge to people who are new to it.
We are looking for a Digital Marketing Manager in Mumbai. Requirements as below.
1. Manage complete Paid Advertising - SEM, Display, Content Marketing, Emailers, 3rd Party Ads, Adwords, LinkedIn, Facebook etc.
2. Create a marketing plan and own the complete end-to-end setup of paid campaigns across platforms
3. Identify and analyse key metrics from Google Analytics & other platforms and be able to run cost effective campaigns with lead quantity and lead quality being key
4. Keep lead costs under control & ensure higher conversions
5. Understand A/B testing & conversion rate optimization and be able to implement it
6. Be able to create attractive landing pages, creatives and ad graphics
7. Understanding of Wordpress would be a plus
8. SEO capabilities would be a plus
1. 2-6 years experience in digital marketing
2. At least 1 year digital marketing experience in education industry would be preferred
3. Proven track record of running high converting paid campaigns
4. Google certifications would be an advantage
5. Excellent communication skills
6. Be diligent, hard-working and be a good learner