EduisFun - Manager - Business Development - IIM/ISB

Business Development Manager

We're looking for an Business Development Manager for education gaming company based out of Mumbai (www.eduisfun.com)

Job Description :

- Develop and implement market growth strategies that drive increased brand awareness, customer value and traction for the site.

- The candidate will help draw up the strategic road-map for consumer acquisition and implement key interventions to achieve those goals.

- He/she will also develop and refine key marketing processes, identify and lead significant marketing innovation projects and manage marketing as a key growth driver for the business.

Key Responsibilities :

- Creating and running the integrated brand marketing plan for Eduisfun.

- Driving the business forward through both online (B2C, eCommerce) and conventional channels (B2B with schools, B2G etc.)

- Responsible for delivering the company's marketing plans including brand positioning, customer segment selection and penetration plans.

- Responsible for marketing communications including digital and conventional branding, public relations, advertising, seminars and events, marketing collateral materials, TV shows and market research management.

- Responsible for the development and implementation of consumer research plans and drive relationships with market research partners.

- Run queries on own data and use external data sources for analysis to support decision making process.

- Ability to plan and manage at both strategic and operational levels.

Competencies :

- Excellent data analysis skills and ability to interpret key consumer indices, brand parameters, internal consumer and competitive data.

- Excellent understanding of the Media landscape- Digital & Conventional media.

- Managing relationships with various external stakeholders- Media & Creative agencies, research partners, Business partners etc. to deliver business results.

- Demonstrated skill in the design and execution of marketing, communications and public relations activities, including marketing collaterals.

Qualifications :

- MBA from a top tier 1 university (IIMs, ISB).

- 2 - 4 years of quality experience in Brand Management.

Job location : Mumbai, Powai

Company profile :

EduisFun [eduisfun.com]

EduisFun, inspires students, engages parents and empowers educators, to ensure students achieve their full potential. We are a passionate group of people who firmly believe that games can help make learning fun for everyone. EduisFun is founded by IIT Bombay & IIT Delhi Alumni. It is backed with seed investment from a leading education firm in Mumbai.

Note : Please mention your past experience / portfolio, current CTC, expected CTC and current location in the application.