Educational Initiatives - Manager - Sales & Marketing - Gifted Education Counseling Unit

Educational Initiatives is an education research organisation and one of the largest assessment companies in the world. With millions of data points about student's learning, we are the only ones, to scientifically identify the brightest and the most gifted young minds in India and UAE. Gifted children demonstrate a higher ability or a potential for higher capacity compared to their peers. This ability needs to be nurtured through advanced academic development.

ASSET has been organising programmes for gifted students for the last nine years based on research in this field and keeping in mind their specific needs. We deliver world-class, academically rigorous programmes.

Key Responsibilities :

- Responsible for the development and execution of GEC's sales and marketing strategy

- Oversee the call centre operations and monitor the productivity & efficiency along with extending communication support for call centre team

- Drive sales targets for GEC with regular monitoring and reporting to the leadership team

- Oversee content strategy and execution, which will serve as the foundation for all collaterals, presentations, blog, social media channels, etc.

- Write content for collaterals including presentations, brochures, emails, SMS and other promotional materials

- Manage marketing communication for events such as workshops and seminars to raise awareness of GEC programmes

- Manage GEC website updates and content on a regular basis

- Manage FB paid campaigns and email marketing campaigns to generate leads and engagement

- Explore new digital avenues for reaching the audience effectively (knowledge of Business for Website, website plugins, mini applet solutions)

- Communicate with potential partners for various GEC programmes - specifically, potential schools around the country to host school-based GEC programmes

- Follow up on national and international leads coming in from the field teams in India and other countries

- Work closely with the marketing team, programmes manager and academic head to devise marketing plans for each of the programmes

- Work closely with the academic head to understand each programme and the USP of each

- Designer, Logistics Executive and the Tele sales team lead report to this post

- Reports to Head - GEC Sales and Marketing (Pranav Kothari)

Experience Required :

- 3+ years of experience in B2C marketing, social media marketing.

- Fluent verbal and written communications in English