Edkent Media - Manager - Performance Marketing - B2B Saas Domain

Performance Marketing Manager (B2B Saas Marketing)

About our client and role: Our client is an SaaS/IT firm committed to crafting secure, reliable, and scalable APIs that streamline manual processes for businesses.

About You:

Our client is seeking an exceptional Software Engineer with a passion for solving customer challenges. In this role, you'll play a pivotal part in connecting sales/customer support with engineering to create impactful solutions for our customers.

The Role:

Job Description- B2B Saas Paid Ads Specialist (Pay Per Click PPC) and Account Based Marketer

Permanent Work From Home. Night Shifts- 7:30 PM- 3:30 AM We are looking for a talented and highly driven individual who has a passion for digital marketing, particularly Google and Facebook ads, and has the ability to quickly learn new concepts and technologies.

Responsibilities:

- End-to-end Google Ads, Facebook Ads & LinkedIn (PPC) Ads Campaign Management (Strategy, Offer Creations, Landing Page Setup, Ad Copies, Tracking, and Optimization Implementation)

- Manage and extract leads from various list sources

- Write creative ad copy

- Research new networks to try

- Build new and creative initiatives

- Perform keyword research to find high converting keywords

- Work with the team to create and build landing pages

- Must learn new strategies and knowledge

- Must learn new marketing channels

- You MUST come up with new marketing offers and new messaging

- You Must set up all tags required to measure the performance of the campaign from different marketing tools like Google Marketing Platform, Facebook campaign manager, LinkedIn campaign manager, Programmatic Camapign Platforms etc.

Experience Required:

- 5+ years using Pay per click(PPC), Google, LinkedIn & Facebook Ads

- 5+ years in performance marketing

- 3+ years of experience working in a SaaS company with a focus on North America and Western Europe

- 3+ years in Google Analytics & Google Tag Manager

- 3+ years in B2B/BTB, Lead Generation

- 2+ years in Marketing Automation Platforms like Hubspot/Marketo

- 3+ years in Google Marketing Platform, Facebook campaign manager, LinkedIn campaign manager, and paid campaign management platforms.

- 3+ years of experience in search, display, video, social, and programmatic campaigns.

- 3+ years in Landing Page Creations (WordPress, unbounce asset)

- Google Ads Certification is an asset

We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.