- Create and implement Brand strategy and marketing plan
- Creating a Creative brief
- Develop concise creative brief with insights and background for the respective teams to implement
- Create a roadmap which details strategy, execution (type, content, tone ), and tracking of social media content to the various channels
- Design, develop and execute the division's branding strategy
- Develop and distribute internal and external communication through a variety of methods (email, print, webl, social, video, and in-person) to successfully deliver information to appropriate audiences
- Identify target audiences and develop marketing strategies that effectively promote the employment brand to increase reach
- Create relevant and compelling branding marketing materials
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