Edelweiss - Product Manager - CLC Engagement Stage

Responsible for retaining existing active clients & increase revenue. Ensure consistent client engagement activities to fence these clients using digital & offline mediums. Also required to build smart data analytics to understand client trading behavior/segmentation & run marketing campaign to retain our clients.

- Work on building Retention strategies for clients to keep them active

- Will be responsible for the assigned targets for usability levels (KPI) in terms of retaining existing client to trade Online

- Create, Optimize & evolve retention strategies to fence clients

- Identify areas of customer improvement experience & Create new & develop existing retention campaigns & loyalty programs

- Evaluate program results and optimize as required

- Coordinate with Research teams to engage clients with relevant research content/article to create engagement

- Good Content writing skills to communicate effectively to clients through mailers & SMS

- Strong business analytics to identify clients

- Liaise with Product Team for new Product launches & create effective marketing campaign for the clients.