Responsible for the marketing and corporate communications to increase the service improvement, brand visibility sales growth, customer education in line with strategic business goal plan.
Customer Centricity:
a) Culture Building through running of Customer Council & various initiatives
b) Governance framework around QRC
c) Drive digital movement of QRC through Self-service Module by enabling App changes pertaining to
- Regulatory Observations
- UI/UX/Reporting Errors
- Creating & maintaining governance framework
d) Customer Engagement
- Email/SMS campaigns, Webinars etc.
- Email registration drive
- NPS Set-up & monitoring
Brand Building
a) Brand Key definition
b) Stakeholder Management (regulators, CLM partners etc.)
c) Business support
d) Brand Building
- Brand consistency in physical touchpoints
- Initiatives for imagery building amongst stakeholders/industry/prospective customers etc.
- Digital Assets creating & maintaining
e) Social media escalation management
Internal Communication
- Culture-building & information dissemination
- Develop and implement communication plans to launch new initiatives/products
External Communication including Public Relations and media relationships
- Website content and blogging.
- Website creation, SEO, and content marketing for advertising business
- Live events and conferences.
- Email and newsletters
- Social media
- Press release and corporate communication
- Creating relevant and engaging talk points for Spokesperson
- Manage media relations to create brand visibility
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