Edelweiss Financial Services - Digital Marketing/Online Marketing Manager

Edelweiss is looking for a Digital Marketing person for its Online team, details as below -

Job profile :

- Planning and executing end-to-end marketing strategy for client retention through marketing communication, segmentation & targeting, campaign designs and performance marketing, designing personalized experience and improving online customer journey

- Design Online marketing campaigns and implement for existing & new customers using - Emailers, newsletters, Promotions on Website, SMS Campaigns, Corporate Communications etc.

- Analyzing the client behaviour, preferences to decide the product mix for Online trading platforms.

- Display promotions: Planning and implementing new Internet marketing strategies on Mobile Aps & desktop

- Coordinating with cross-functional team to develop integrated, multi-channel marketing campaign to retain customers and increase online engagement and sales

- Promotion & Management: Planning website promotions and layouts for effective customer Engagement and Retention

Experience : 3 to 5 years

Expected Skills set :

- Digital Marketing

- Ecommerce Marketing strategy

- Social Media marketing

- Understanding online customer retention behaviour

- Google Analytics