Edelweiss - Digital Client Engagement Manager

Salary range: 7 - 10 LPA

Edelweiss is looking for a Digital Client Engagement Manager to develop, implement, track and optimise our digital marketing campaigns across all digital channels for our existing client base. He will be responsible for Average Revenue Per User (ARPU) through most effective client engagement strategies through various digital mediums available.

Key Responsibilities-

Maximise revenue per client through Online Communications as per assigned target

Maximise client share of wallet through various cross sell products.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify customer and business initiatives necessary for increasing the Online usage

Understand client trading pattern & build smart relevant communications to increase client online engagement

Identify gaps & initiate time bound projects to improve activation on regular basis

Work with Marketing to design communication to execute campaigns

Ensure customer touch points are used effectively for increasing customer engagement.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple asset classes and customer touch points

Functional Competencies:

End to End Ownership

Fair knowledge on Equity Markets

Conceptualize new ideas and evaluate them objectively from a market and financial standpoint

Combination of creative and analytical talent

Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends).

Behavioral Competencies:

Very Good Interpersonal Skills

Affluent with Excel & formulas

Good English writing

Process Orientation

Self-Driven Individual who proactively identifies opportunities and makes things happen