edabba - Chief Marketing Officer

- Design and implement business strategies, plans and procedures

- Set comprehensive goals for performance and growth

- Oversee daily operations of the company and the work of executives (Sales, Marketing, Quality Control, Audit, Managing outlets)

- Write and submit reports to the CEO in all matters of importance

- Assist CEO in fundraising ventures

- Participate in expansion activities (investments, acquisitions, corporate alliances etc.)

- Manage relationships with partners/vendors

- Daily analysis of swiggy/zomato/other platforms performance

- Ensuring kitchens are performing the best as per capability

- Launching New brands

- Fixing menu items, sequencing, add ons, pricing, hygiene constantly based on data

- Ensuring discounts and ad spends are optimised

- Ensuring incremental sales across the board month on month

- Increasing AOV for each brand

- Area wise maximisation of realisation per kitchen

- Outdoor Advertising

- Managing Digital Marketing

- Starting Corporate Sales