eCommerce Site Analyst

POSITION : eCommerce Site Analyst

DO YOU-

- Enjoy every part of building software products and have a passion for developing awesome product features-

- Want to be part of a company which conceptualizes, designs and develops products from India for the global market-

- Want to influence, build and grow with a fast growing platform company in one of the fastest growing regions of the world-

- Love engaging with end customers to discuss usability, functionality and performance-

- Want to work on the ground up development of a cloud based platform used by millions of users simultaneously-

If the answer to all the above questions is Yes, read on.

You will be involved in all the design, feature planning sessions, drive new innovative ideas, and make decisions on what is feasible to implement. You will see and seize opportunities for quick wins, but also be technically minded to drive solutions for complex problems. You will make a difference!

ABOUT: Our Client is an upstart digital platforms and products company with a core focus on disrupting traditional markets and business models with the strength of their innovation driven digital value. They harness the power of their open innovation culture, unique talent selection approach, the skills and expertise of the people across various industries, domains and technologies and a unique blend of analytics driven strategies for creating future digital platforms.

ROLE REQUIREMENTS :

Experience: 2 - 6 Years

Position : eCommerce Site Analyst

Positions: Multiple

Location: Bangalore

Type: Full time

DESCRIPTION

- Define and execute a strategy for web and mobile analytics, managing the implementation and administration of digital analytics tools, and ensuring that proper methodologies of tracking and tagging are employed

- Collaborate with business stakeholders to understand relevant goals, define success metrics, and measurement solutions as they relate to site analytics

- Bridge the gap between traditional eCommerce business analytics and Site analytics via clickstream data (traffic and browsing performance, marketing drivers, navigation usage, product engagement, and cart initiation and conversion)

- Coordinate with Customer Analytics and Interactive Marketing teams to synchronize data and tracking across functions in an effort to provide a 360 view of the customer, understand Marketing Channel performance, and grow customer acquisition and retention

- Stay abreast of industry developments and drive the continual evolution of digital measurement solutions through work with analytic vendor resources, Front-End Development, App Engineers, and other technical implementation teams

- Ensure accuracy of data reporting and maintain the integrity of tracking through continuous Quality Assurance Testing of vendor tags and pixels

- Build and maintain weekly, monthly, and quarterly summary reports/dashboards on digital application performance

- Drive and live a data driven and accountable culture and mindset

- Develop a thorough understanding of Academy policies, procedures, and safety rules

Duties may change; team member may be required to perform other duties as assigned

QUALIFICATIONS

- Bachelor's degree or Masters in relevant field of study or equivalent years of related work experience required

- 3+ years of related experience in analyzing web and mobile analytics via Adobe, IBM/Coremetrics, Google Analytics, or an equivalent platform like Tableau

- Experience in an eCommerce environment a must

- Effective analytical/problem solving and research skills

- Passion for data analysis and answering why

- Knowledge of Agile methodology

- Strong understanding of web analytics implementation throughout websites and applications, and performing quality checks to ensure tracking and reporting is correct

- Excellent communication skills and proven ability to collaborate effectively with cross-functional business units.

- Ability to troubleshoot, identify patterns, and generate new approaches to reporting

- Ability to understand and help gather business reporting requirements that meet business needs of and internal stakeholders

- Ability to communicate reporting deliverables with both technical and non-technical internal stakeholders within all levels of the organization

- Front end web development skills, including HTML and CSS

- Software - BI (Cognos, Microstrategy), Web Analytics (Omniture, Google Analytics, IBM Digital Analytics / Coremetrics, etc), Advanced Office (VBA, Automation), Database (SQL, NoSQL, design, optimization), Tag Management (Google Tag Manager), Jasper reports.

Please mail your updated resume with subject line mentioning 'eCommerce Site Analyst'