eCommerce Merchandiser - Consumer Product Division

- You will ensure the right brand presence and discoverability of the Consumer Product Divisions current and new brands on the eTailing site.

- You will ensure end to end catalogue management; right from correct visuals to educational Aplus content as per E Commerce Guidelines and in conjunction with the SKU data as per site requirements.

- You will ensure campaign management in terms of planning, execution and tracking deliverables, month on month, across brands.

- You will lead new initiatives and innovations such as new launch campaigns, brand takeovers, tools, ecommerce exclusive properties and major marketing animations.

- You will collaborate with marketing to ensure the sanctity of content and collateral for the right consumer-facing representation of products.

- You will closely work with the digital marketing teams to set traffic, conversion and sales numbers on eTailing sites.

- You will give channel specific creative inputs to help guide designers / creative agencies in developing eComm specific content to enable timely and more favorable purchase decisions by a consumer.

- You will regularly liaise with etailers to drive on site presence, content and campaign deliverables.

Key Deliverables:

- Catalog management - timely listing and content for new launches & promos.

- Campaign management - Drive onsite presence, visibility, brand stores and merchandising on key campaigns to help deliver business objectives.

- Campaign analysis impressions, traffic, conversions.

- Scorecard on new initiatives from content and merchandising perspective.

- Regular site wise comparative and glide path on the movement of content and merchandising modification.

- Regular competition tracking analysis for the beauty category