eCommerce Manager - Personal Care & Beauty Segment

Manager - Personal Care & Beauty - eCommerce

A leading Beauty and personal care company is looking for a Manager E Commerce, to be based in Mumbai.

Candidates MUST have an experience of managing E Commerce for Beauty Care and Personal Care/ Wellness industry.

The responsibilities will be as follows:

- Responsible for brand P&L and developing the overall strategy relating to sales and channel marketing.

- Own revenue and profitability targets on ecommerce portals, driving business growth, and category share.

- Identify and develop new online selling partnerships relevant to the brand architecture.

- Joint business and demand planning with the platforms at SKU and brand level.

- Designing and executing online specific promotions and offers, including on-site properties, performance marketing activities, specific targeting, and sampling to maximize growth.

- Work closely with brand marketing team for product cataloguing, brand visibility, brand awareness and digital marketing.

- Work with finance teams for planning and delivering on timely reconciliations with the Ecommerce partners.

- Work closely with digital agencies and brand marketing team for benchmarking and measurement to increase conversions, cross-sell, drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels, to help build a culture of continuous improvement, constant testing, and transparency.

- Providing insights into latest consumer shopping trends, competition products and campaigns to identify assortment gaps & selection and plan effective branding strategies.

- Monitor, measure and maintain reports on performance to drive sales KPIs and brand awareness on the platforms.

- Analyzing customer performance and take actions towards improvisation.