eCommerce Manager

About the Role:

The three crucial objectives for the E-Commerce manager are: unlock the business potential with e-Commerce channels (from strategy to execution), champion digital transformation of the business and enable upskilling on e-commerce for colleagues across the business.

In this business-critical role, you will be responsible for growing the e-commerce platform through various marketplaces.

Lead and Champion:

- Drive and execute the E-Commerce Agenda

- Drive insight-based online marketing strategies and lead the development and implementation of E-Commerce specific shopper activation plans and customized promotions by online platforms

- Champion digital transformation agendas internally and externally

- Ensure the regular market analysis / promotion evaluation is undertaken to identify category issues and opportunities by platform with recommendations to maximize opportunities.

- Able to identify opportunity and challenge of the category by e-retailer's sales data, retail audit, shopper research and any data available.

- Monitor analyse and leverage market trends, consumer behavior and competitor information to deliver effective trade marketing activities based on understanding of products and target customer groups.

Sales and Market Intelligence

- Being instrumental in building business relationships with Amazon, Flipkart, Pharmeasy, Tata 1 Mg and other related key E-retailers

- Support Blackmores appointed E-distributor to perform day-to-day operations as a principal

- To be the key liaison for internal processes as a representative from the E-Commerce Sales team

- Brief agencies on creative requirements and ensure seamless execution with key E-retailers

- To perform post-campaign analyses to ensure key learnings are recorded and implemented

Promotions, Pricing and Trade Investment

- Demonstrate a depth of understanding of how promotions can change consumer behaviour and without forfeiting price competitiveness for the e-retailer by focussing on the other values shopper's place on our products

- Provide recommendations to optimise trade spend

- Develop, implement and review trade promotional initiatives to ensure Blackmores ROI and competitive position are maximised

- Provide promotional strategy and direction for all key lines and NPD

Candidate profile:

- Recognised degree in Business Marketing or in other related discipline

- 6+ years successful track records of Account Management or Program Management or Category Management experience in e-commerce industry.

- Working experience in FMCG and VDS with proven track record will be added advantage

- Strong data analysis skills, proficiency in Excel, demonstrated ability to interpret data and make business recommendations using data analysis tools.

- Able to think strategically and creatively while executing methodically with high attention to detail, operational excellence and ability to multi-task.

- Team player with strong persuasion skills able to drive consensus across different sales channels.

- Highly organized, detail-oriented, results-driven and must have an aptitude for solving unstructured problems.

- Able to extract data from various sources and to design/ construct/ execute complex analyses to finally come up with data/ reports that help solve the business problem.