Overview :
- The incumbent will be responsible for formulation and end-to-end execution of the sales strategy across all new Commerce formats pan India- Modern Trade Chains (National &Regional Key Accounts), eCommerce platforms (B2C & B2B) and establish sustainable presence of the brands across multiple categories in FMCG space.
- This is a key Sales leadership role which involves active engagement, alignment & execution with the Modern Trade team across all the regions in the country.
He/she has to ensure best-in-class launch of various categories. The role has the following key work streams:-
- Formulate & ensure execution of the plans, promotions & visibility initiatives with on-ground teams at the store level
- Train, guide & motivate the field team (Executives, Promoters & Merchandisers) to enhance their capabilities for multi-category selling along with incentive plans.
- Budgetary control overspends and execution
- Identify and report on key performance indicators, and opportunities for improvement on a regular basis
The ideal candidate would possess all of the following competencies:
- Should be able to scale up the existing e-commerce business.
- Should be research-driven and is always updated with the current trends
- Online / Ecommerce Sales in an eCommerce function within FMCG/ Food & Beverages category.
- Strong knowledge of online eCommerce platforms across India.
eSops can be provided for deserving candidates.
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