Recruiter Specialist at Randstad India Pvt Ltd
Views:2173 Applications:200 Rec. Actions:Recruiter Actions:46
eCommerce Head - Hair Care/FMCG (7-10 yrs)
Ecommerce Head for one of the Hair Care Brand
BRAND STRATEGY AND ONLINE CHANNEL EXPANSION :
- Will be expanding the wallet share of own website as well as increasing sales by partnering with different online vendors.
Sales & Operations :
- Develop the overall brand strategy for the online channel to meet growth objectives
- Help define customer priorities and investment allocation based on performance and opportunity for growth
- Gather consumer and competitive insights to guide strategies and plans
- Support the assessment and execution of expansion opportunities including Affiliate Marketing, Direct to Consumer
MARKETING PLAN DEVELOPMENT AND EXECUTION :
- Collaborate with Sales Team and agency partners on the development of plans to support key marketing initiatives including advertising, consumer promotions and new product launches
- Evaluate and make recommendations on customer-specific programs available to promote the brand
- Lead the execution of marketing initiatives including development of marketing/merchandising materials, digital banners/assets, sampling events and coordination with customers and external partners. Conduct post-programming analysis and recommend future programs based on results.
- Manage agencies and vendors from creative development through execution
BRAND ONBOARDING DEVELOPMENT AND MANAGEMENT :
- Lead the development of engaging brand/product pages and other digital content that reinforces the Brand's positioning
- Identification of Leading Brands to introduce to portal
- Ensure that content (including product descriptions and other copy points) is as per hygiene standards and continuously updated, refreshed, and designed for SEO optimization
- Work on catalogue management for online retailers
REVIEWS MANAGEMENT AND FORUMS :
- Develop strategy and workplan to manage online reviews across top online retailers
- Proactively manage reviews to ensure optimal consumer perception
- Work with third-party vendors to expand our reviews presence where needed
- Strategically leverage forums to further extend and influence the Brand's reach
BUSINESS ANALYSIS, TRACKING, AND BUDGET :
- Responsible for business tracking and budgeting
Industries- Hair care, skin care, cosmetics, personal care.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.