eCommerce Head - D2C

Position - D2C & e-Commerce Head

Reporting to - CEO

Reporting in - e-Com and performance team

Position Overview:

- Incumbent is responsible for driving D2C and e-Commerce portfolio for online sales for organization's Homeware and Cookware business, on the company website and leading marketplaces.

- Spearheading the performance marketing campaigns, conceptualizing the digital growth strategy. Evolve and implement the digital fast forward strategy of the company

Experience:

10 to 15 years of relevant post qualification (MBA) experience - having stints across product, marketing in online businesses preferably with exposure to cookware/homeware or appliances e E-Commerce space.

Location: Gurgaon

Qualifications: Postgraduate in Marketing

Responsibilities:

- Develop and implement an e-Commerce strategy to improve top line, bottom line & customer engagement & experience

- Implement and manage Direct-to-Customer (D2C) initiatives, including the development and optimization of the company's D2C website and online store.

- Responsible for overall P&L for online business to ensure attractive returns on capital employed steadily shaping towards long term sustainable and profitable business

- Responsible for the planned targets on top line, spends and cost effectiveness for the online business. Always ensure increasing the volume and revenue.

- Drive product management team to measure and analyze product metrics, customer needs, and business opportunities to shape our products' feature set and improve user experience.

- Lead the online performance strategy and drive digital sales by focusing on RoI and Increasing sales

Functional Skills:

- In depth experience and expertise in D2C/ ecommerce sales

- A knowledge powerhouse - with reference to Digital Sales / Ecommerce

Key Attributes:

- A self-starter who can work in individual capacity, as well as lead teams and work in cross functional teams with dexterity

- Strategic Thinking

- High Initiative

- Result Orientation

KPIs:

- Revenue & Business Focus : 60%

- Ops Ability : 20%

- Tech Play : 20%