eCommerce Executive - FMCG

Our client is a well known company most renowned for their quality FMCG products. We are seeking for a candidate with proven track record running an e-Commerce entity to lead the business development & operation.

Main Purpose

To build and execute an advantaged E-Com sales & distribution system by leveraging the emerging trends in the e-com environment through a highly committed set of business partners & capable people, implementing best practices from across industries &company's system.

- To build and execute profitable e-com Model by leveraging the emerging market trends by focusing on Product, Channel and Front line service structure development.

- Build capability of the S&D system to serve the e-com websites.

- Identify new and emerging e-com/ digital channels and tap them for the business purposes.

Accountabilities :

Provide leadership and drive results:

- Design the e-com transformation journey across all identified markets for the company - moving from the current to the future-ready model.

- Identify and tap the new and emerging channels of future, to generate the business thru them.

- Drive productivity in the e-com system through Key Towns selection followed by process re-engineering to build efficiencies and effectiveness in the system.

- Building Partner Relationships across the S&D chain (i.e., Depots, Super Stockiest, Sub distributors &E-tailors through Insights surveys, engagement programs, etc., which need to conceptualized, designed and implemented.

- Evaluate & build new web opportunities / avenues for driving both the width & depth agenda of the company.

- Set up robust Review mechanisms to generate MIS to enable decision-making at HO level.

- Drive productivity in the e-tailers through improved execution and measure the reach of uncovered towns etc thru thisModel.

- Develop Promotional strategy for e-commerce channel by understanding the model as well competitive and business trends.

- Evolve and conceptualize the SKU rationalization, ensure alignment with Marketing, Supply Chain, Finance and Sales Regions.

- Evolve new merchandising solutions to tap into future trends in e-com distribution model.

- Review of sales systems and processes in e-tailer's Distribution and drive standardization as well as optimization thru 'Best Practice' sharing and building capability.

- Understand the market forces and benchmark with other FMCG companies and Industry and constantly evaluate the models and adapt to current as well as future scenario.

Drive Effective Teaming & Communication

- Ensure integration across teams/ regions and resolve intra-team/ region issues / conflicts

- Provide regular progress updates to all stakeholders.

- Drive cross-Region progress update communication.

Reporting

- This role reports to Head - Modern Trade

- Obtain senior management support / buy-in on all key initiatives and resources required for the e-commerce journey.

- Drive buy-in across stakeholders.

- Ensure adherence to agreed timelines.

- Ensure learning from pilots / roll-outs with stakeholders.

- Achievement of the Sales Targets and incremental benefits from the e-tailers channel.

Job Dimensions

- Lead and manage entire e-commerce channel profitably.

- Build & run execution templates for targeted websites and e-tailers (including market places).

- Conceptualize template, execute and review the e-tailer's engagement program at National level

- Benchmark existing models in other FMCGs and relevant industries.

Desired Skills & Experience

Key Skills/Experience Required

- E-commerce Sales & distribution experience of 3+ yrs (pref FMCG).

- MBA will be preferred.

- Cross-category experience is desirable.

- Analytical, influencing, collaboration & inclusion skills.

- Experience of handling large projects, require significant change management effort is a positive.

Kindly let me know if this profile matches your current role and if you would be interested in exploring this opportunity. If you are interested kindly revert me with your updated CV and your current and expected CTC

Nandita