eCommerce/D2C Lead - FMCG

Role: you will be required to work on Expansion of E. Comm & DTC channels for Chai Point range of CPG product & merchandise (Tea ware). We are seeking an experienced candidate who has handled marketing (preferably brand) and E. Comm assignments. Reporting to BU Head.

Responsibilities:

As an E. Comm Manager, your responsibilities are:

Partner Platforms:

- Listing across relevant platforms.

- Managing relationship with partner platforms.

- Achieving E. Comm business goals set by organization.

- Maintaining customer acquisition cost & ACOS.

- Maintaining category & competitor intelligence.

- Working closely with marketing team.

- Aligning a JBP with the partner platforms along with BU marketing team.

DTC:

- Delivering on the DTC business plans.

- Maintaining the DTC UI & UeX with support of marketing & tech team.

- Planning & delivering on NPD targets.

- Achieve customer acquisition & retention targets.

- Ensuring agreed AOV, line selling & customer frequency.

- Maintaining Excellent Customer Experience across touchpoints Ordering, payment, updates, packaging and delivery.

- Ensuring minimising and timely resolution of customer concerns.

- Maintain high customer ratings & positive customer feedback.

Requirements:

- Postgraduate Degree in Marketing with 4-6 years experience.

- Experience in marketing & E. Comm selling

- Well versed with E. comm platforms & procedures

- Ability to use Microsoft productivity software such as Power Point, Excel & Word

- Effective communication skills

- Must possess good interpretational skills, attention to detail, professional attitude, reliable and string work ethic.