Ecom Express - Performance Marketing Manager

Job Summary:

We are seeking a highly motivated and experienced Performance Marketing Manager to join our marketing team. The Performance Marketing Manager will be responsible for planning, executing, and optimizing our digital marketing campaigns across multiple channels to drive business growth, acquire new customers, and increase revenue as well as work with and manage external agencies (wherever required) for this purpose.

Key Responsibilities -

- Execute paid digital marketing campaigns across channels such as PPC, SEO, social media, and display advertising to drive customer acquisition and revenue growth.

- Define relevant target audience for all performance marketing campaigns.

- Manage and optimize campaigns to achieve key performance metrics such as cost per acquisition (CPA), return on ad spend (ROAS), conversion rates, and revenue.

- Conduct ongoing analysis of campaign performance and use data-driven insights to improve campaign effectiveness and ROI.

- Collaborate with internal teams such as sales, content, product, and analytics to execute effective campaigns that align with business goals and brand messaging.

- Stay up-to-date with industry trends and best practices in performance marketing and identify opportunities for innovation and optimization.

- Manage relationships with third-party vendors such as ad networks, agencies, and technology providers.

- Manage budgets, track expenses, and prepare regular reports on campaign performance and ROI.

Qualifications:

- Bachelor's degree in Marketing, Advertising, Business, or related field.

- 3+ years of experience in digital performance marketing, with a proven track record of driving customer acquisition and revenue growth.

- In-depth knowledge of digital marketing channels and tactics, including PPC, SEO, social media and display advertising.

- Strong analytical skills and experience with data-driven decision making.

- Experience with campaign management platforms such as Google Ads, Facebook Ads, and email marketing platforms.

- Excellent communication and collaboration skills, with the ability to work effectively with internal teams and external partners.

- Strong project management skills and ability to prioritize tasks in a fast-paced environment.

- Experience managing budgets and reporting on campaign performance and ROI.