Ad Operations
Keyskills : DFP, DCM, AdWords, Google Analytics
Designation : Process Manager
Experience : 4-7 years
Qualification: BE/MBA
Location: Airoli, Mumbai
Shift: 7.30 pm - 4.30 pm
Working Days: 5 days (Saturday - Sunday Off)
Job Description :
- Excellent Knowledge of DoubleClick for Advertisers (DFA) platform
- Hands on experience in digital media buying and planning
- Experience in Managing Publishers account in DoubleClick
- Knowledge of Double Click Report Building and Attribution Models
- Third party pixel testing and verification
- Building relationship with publishers, clients and internal teams
- Setting up campaigns, creating custom ads
- Overseeing campaign budgets, making continuous changes to creatives, targeting, bidding, landing pages to ensure results
- Creating Network, User Logins, and User Roles for DFA Clients & Managing permissions
- Partner with cross functional
- Teams including Support, Agencies, Regional Marketing teams to ensure timely and high impact
- Results for the clients
- Creating guidelines for all campaign creatives, landing page URLs, campaign names etc.
- Experience with standard digital ad pricing structure and bid management (CPM, CPC, CPA, CPL)
- Campaign management
- Understand and implement tracking through URL parameters and ad servers (DCM)
- Create and Analyze reports to ensure better campaign performance
Critical Competencies :
- Excellent Communication Skills
- Should have expertise in Google Analytics, Google AdSense
- Strong MS Excel and PowerPoint Skills
- Knowledge of Ad servers and creating tags
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