eClerx - Digital Analytics Role

Work Experience : 3 to 12 years

Skills / Experience Required :

Must haves :-

Proficient using any one of listed web analytics tools - Adobe SiteCatalyst, Google Analytics, Coremetrics, WebTrends.

Exposure to retail / Ecommerce / Marketing web analytics

Advanced MS Excel

Has at least 3 yrs experience in executing web / analytical projects and reporting / dashboard development

Manage expectations in data & reporting delivery and implementation efforts

Excellent communication / interpersonal skills

Good to haves:-

Digital marketing experience (SEO, SEM)

Technical coding experience (Jquery, Javascript, HTML)

Certifications - Google Analytics certified, Google AdWords certified

Key Competencies

Technology-1

Web analytics

digital marketing

ecommerce

Technology-2

MS Excel

Job Responsibilities

Interface with the client independently to give status updates on projects and help in issue resolution coordinate with business partners to complete open action items and implement quarter changes in the reports.

Business Process Initiatives :

Conceptualizing (or identifying), implementing & sharing process improvements

Need to identify BPIs which can be implemented in the program, currently used in other processes.Tracking various KPIs and identify trends Analyze digital marketing channel performance,Marketing effectiveness A/B testing, campaign performance, cross channel behavior

External Communication - weekly, monthly and quarterly meetings

Project Review

Weekly Operations Review

Monthly Business Review

Quarterly Business Review

Internal Communication - team meetings, periodic reporting

Manage attrition, identify future staffing needs and formulate recruitment plans

Ensure team participation in recruitment and all HR initiatives

Develop, implement and maintain performance monitoring systems

Develop and conduct process health checks and knowledge audits

Roadmap initiatives and encourage team members to sponsor KM activities