EazyDiner - Campaign & Marketing Automation Specialist

- As a Campaign & Marketing Automation Specialist, the candidate will be an integral part of the Growth Team at EazyDiner. (S)he will be responsible for the development, execution and continuous optimization of multi-touchpoint journeys that will ultimately drive conversions. The ideal candidate is technical, organized, results driven & has strong attention to detail.

Job Requirements:

- Understand and drive full user funnel using Marketing Automation Journeys & Campaigns. Scale up marketing automation, designing and set up journeys across key touchpoints with tech & product teams. Analyse and optimize journeys for engagement and conversions.

- Drive customer lifecycle KPIs and establish measurement & reporting methodologies.

- Manage cross-functional efforts to design and implement more data-driven, personalized journeys across key touchpoints.

- Continuous journey optimization using A/B testing and insights from end-to-end customer lifecycle.. Proactively research and test latest best practices and industry strategies

Key Skills :

- Experience of Marketing automation workflows and CX: managing automated campaigns in an App based company. 1-2 years of prior experience of working on marketing automation platforms like Moengage, Webengage, Clevertap, Adobe Campaign etc

- Prior experience of attribution measurement using tools like Branch. Good communication skills, both spoken and written. Past experience managing campaigns including communication writing would be a plus