Easyrewardz - Lead - Digital Marketing

Digital Marketing - Lead

 We are looking for a Creative and driven Modern Marketer to lead our digital marketing segment for our SaaS business in India & other markets. With a strong focus on digital & agile marketing strategies you should be able to demonstrate the ability to further establish Easyrewardz- s brand and to generate sales leads and pipeline from our markets. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Your success will be measured with a set of KPIs reflecting progression Share of Voice, Reach, Engagement as well as Pipe Volume, Value and Velocity resulting in strong revenue growth impact.

Responsibilities: 

 - Develop and design marketing plan including Marketing Budget plan for the SAAS Business.

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Experience & Skills: 

 - Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

Qualification & Working Experience: 

- BE/B.Tech with MBA - Marketing or Advertising from a premier institute

- 5+ years of working experience with at least 2+ years in a relevant role.

Travel : 

Yes, 30% of the time (local or international, depending on events & exhibitions to be conducted, participated)

Location - Gurgaon