a. To lead the Marketing strategy and it's execution
b. Role includes increase ROI on performance marketing (e.g. SEM, SEO, FB, Mailers, SMS, etc.) and brand management
c. Engagement of existing customers and visitors to increase conversions, re-selling and maintaining a positive connect
d. Vendor relationship management
e. Shall be responsible for the quality of communication
You're awesome and you should:
a. have exposure in heading Marketing at a tech-based product company, preferably in the finance/insurance domain
b. have exposure in dealing with media planning for both online and offline media
c. be able to use analytics (Google, Mixpanel, Facebook etc.) and data to identify business opportunities
d. have a knack for out-of-the-box initiatives to address business problems and opportunities
e. be able to design growth hacks
f. be able to write and visualize campaigns with crisp/impactful messaging in line with the user-insights
g. be up-to-date with the latest tools for efficient tracking and utilization of spends
Compensation: Best in Industry + ESOPs
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