Easypolicy.com - Head - Marketing - IIM/ISB/XLRI

Our goal is to make the intimidating world of insurance "easy" with a user-friendly approach that's evident in all aspects of the business. The result is a balance of beauty and usability where each user's interaction with insurance is packaged in a "quick, simple and enjoyable" experience. We are committed to making insurance easy and are looking for you to help us be better at it.

We have ambitious plans of revolutionizing the insurance space in India and we are looking for an experienced marketing guru to help us build on our current website/CRM/mobile app. You are someone that is smart, independent and willing to eat, breathe and think marketing.

This is an exciting opportunity for anyone looking for a leadership position in a 7-year-old funded company that retains its start-up enthusiasm.

Your roles and responsibilities will include:

a. To lead the Marketing strategy and it's execution

b. Role includes increase ROI on performance marketing (e.g. SEM, SEO, FB, Mailers, SMS, etc.) and brand management

c. Engagement of existing customers and visitors to increase conversions, re-selling and maintaining a positive connect

d. Vendor relationship management

e. Shall be responsible for the quality of communication

You're awesome and you should:

a. have exposure in heading Marketing at a tech-based product company, preferably in the finance/insurance domain

b. have exposure in dealing with media planning for both online and offline media

c. be able to use analytics (Google, Mixpanel, Facebook etc.) and data to identify business opportunities

d. have a knack for out-of-the-box initiatives to address business problems and opportunities

e. be able to design user journies and growth hacks

f. be able to write and visualize campaigns with crisp/impactful messaging in line with the user-insights

g. be up-to-date with the latest tools for efficient tracking and utilization of spends

Compensation: Best in Industry + ESOPs