EasyFix - Manager - Marketing

EasyFix started with a simple premise that was summarized in its tag line - The one-call home repairs service . This means that we expect our customers to have to make only one call for any home repairs and maintenance needs, and EasyFix takes care of the rest.

EasyFix maintains a pool of quality and safety checked technicians who are extensively trained on soft skills, finds the best technician for the customer's problem, ensures that they reach on time, behave properly and charge fairly, and then provides a service warranty in which customer's get a free fix in rare cases when the problem is not fixed properly the first time.

Customer satisfaction feedback is taken after every call, and we take continuous corrective action to move our services towards perfection. At the same time, EasyFix was fulfilling its social vision of providing more income to its technician partners, while upskilling and training them to become better and more valuable in their work.

The hunch that unprofessional home repairs and maintenance is a problem that many people want to get fixed turned out to be true and EasyFix has seen robust growth over the years. Starting from just serving South Delhi in 2011, the company now serves all of NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, Kolkata, Goa and Ahmedabad.

From B2B it landed to a B2C Model.

Want to know more- Visit : www.easyfix.in

Roles and responsibilities :

- Responsible for managing the entire gamut of the marketing world for EasyFix with an objective to create a unique brand identity

- Brand manager will be responsible to promote EasyFix with a primary objective to generate demand and supply.

- Responsible for all BTL-onground activations & PR Activities (planning, budgeting, generalist photoshoot, execution)

- Handling the end to end Event Management for initiatives such as Product Launches, Exhibitions, customer/client meets etc.

- Sync all marketing platforms to a common platform and objective that is inlined with brand values and communication. Cross-platform Marketing unify all modes of communication across multiple channels for diversified audiences to achieve maximum impact

- Business reputation management and image shaping by Enhancing Online and offline Presence.

- Digital Business Management & Brand-building - Leveraging digital tools to help organizations run more effectively by increasing the footfall on the website via Organic or Paid searches through Search Engine Optimization strategies with a ROI based approach

- Work as strategic Counsellor and advisor - We would like to empower the brand manager with the authority to work like an entrepreneur. He/She must analyze the existing growth obstacles and provide a proactive advocacy that impacts brand positioning and the gradient growth of your business.

- Build capabilities in-house by hiring teams and building execution capabilities within the company.