EasyCoins - Product Growth Manager

- The ideal candidate will be responsible for creating Funnels in our Analytics tools, setting up events, tracking the events and ensuring we have an accurate Funnel conversion view of our users.

- Creating User cohorts and User Segmentation based on Different Criteria, Growth Experiments and targeting them based on their preferences and increasing funnel conversion rates and achieving higher user retention rates. RFM Analysis. Setting up Omni channel Marketing campaigns

Responsibilities :

- Research our market's consumer preferences then target and segment our customers effectively based on this research

- Setting up Growth Experiments for increasing Funnel conversion rates at every step of the funnel and tracking each and every experiment using ICE/ RICE methodology and creating a data log of experiments

- User cohorts, Segmentation, RFM Analysis, Setting up Omni Channel Marketing campaigns,

Qualifications:

- Bachelor's/ Masters degree or equivalent experience in related area

- 4+ years' of product marketing experience

- Proficient in GA, GTM, Amplitude, Branch, MoEngage

- Strong verbal, written, and presentation skills