EasyCoins - Lead - Social Media & Content Marketing

- Head the Social Media Strategy and Content Plan for the company on Youtube, Twitter, Instagram, Linkedin and Facebook with Brand Guidelines.

- Daily multiple Posts need to be posted across social channels including posts, reels, video snippets, text posts etc

- Understand Social Analytics and Social Listening to understand the current social recognition of the brand and how to improve it.

- Also immediately responding to all social media posts about the company across all social media.

- Create an active community of Social Followers and convert them to platform users and not just focus on vanity metrics

- Create content for Press Releases and Announcements and get them distributed.

- Website Content Strategy in coordination with SEO Partner.

- Manage Influencers and create Influencer Marketing campaigns for the company.

- Experience working with Agencies and providing briefs to execute the tasks.