EarlySalary.com - Senior Manager - Performance Marketing

About EarlySalary:

EarlySalary is an instant line of credit to young working Indians. EarlySalary is a pioneer in introducing instant loans & salary advances and has disbursed over ~ Rs.4,000Cr worth of loans on its platform and currently disbursed nearly 100,000 loans a month. EarlySalary has raised multiple rounds of investment from global investors including Eight Roads (Fidelity) Ventures & Chiratae (IDG) Ventures and is considered one of the fastest-growing FinTech start-ups in India. With a clear focus to disrupt the finance and banking domain, EarlySalary has built a strong team focused on build Technology, mobile platform, Risk & AI/ML models to better decisioning and real-time lending. As a full-stack lender we manage both sides of the business building better technology and products for powering our lending platform and build ML models for better risk mitigation and giving real-time decisions to our customers.

Our ML & Risk Analytics Stack & Practice is focused on building a better Risk Score Card & building a high amount of automation. EarlySalary is considered one of the fastest & most automated lenders in the Industry.

Would be responsible for mobile app marketing channels (paid + organic)

Individual contribution 60%

- Develop and manage digital marketing for EarlySalary on online marketing platforms.

- Manage channel spend and budget, as well as consistently measure campaign results.

- Oversee existing campaigns and make recommendations to optimize them.

- Analyse marketing trends and make data-driven decisions.

- Produce detailed analysis and reports for online platforms.

- Collaborate with cross-functional teams to plan, deliver and execute successful mobile marketing campaigns across digital platforms.

- Create and maintain campaigns for mobile app installations, in-app activities across marketing platforms like Adwords, Facebook, Affiliates etc.

- Take ownership of paid marketing budget and strategy for the Earlysalary android & iOS app.

- Responsible for regular reporting of mobile app campaigns and performance against KPIs - Data analysis with the use of tools like GA, Appsflyer, etc, and implementation of results.

- Collaborate with creative teams for mobile campaign assets, landing pages, product enhancements, etc

- Create a mobile marketing tracker and dashboard and maintain ownership.

- Drive actionable insights and recommendations

Project Manager 20%

- Plan and execute all strategic and tactical mobile campaigns - with help from internal teams and/or external agencies

- Lead mobile collaboration internally and externally

Program Manager role 20%

- Closely work with internal stakeholders, including but not limited to business and marketing teams, to understand and set expectations

- Work with internal teams and external agencies for creating mobile creatives, landing pages, tech-reliant reports

The ideal candidate will have:

Experience, Skills, and Attributes

- Proven work experience of 5-7 Years as a Digital marketing executive

- Excellent understanding of digital marketing concepts and best practices

- Experience working on major digital marketing platforms like AdWords, Facebook, LinkedIn

- Experience in planning mobile-specific marketing campaigns and reporting

- Experience in planning and execution of online marketing projects and campaigns

- Analytical mindset and critical thinking

- An ability to multitask and perform under tight deadlines

- Strong verbal and written communication skills

- Academic qualifications

- Undergraduate/MBA

- Fields of study: Marketing, Business, Communication