EarlySalary - Lead - Performance Marketing

About FIBE :

- Fibe (formerly EarlySalary) is one of India's leading Digital Consumer FinTech Lender focused on young, aspirational, and tech-savvy Indian consumers with disbursements over Rs.15,000 Crores. We are building a financial ecosystem that enables the mid-income group to fulfil their aspirations. Fibe has launched a host of financial products like Cash Loans, long-term Personal Loans and Buy Now Pay Later plans. We offer a 100% digital loan application process that takes just seconds to complete.

- Fibe is a well capitalized organization backed by marque investors like TPG 'The Rise Fund', Norwest Venture Partners, EightRoads(Fedility) Ventures, Chiratae Ventures & others

- As an organisation, we pride ourselves in building a culture which fosters risk taking and innovation. Most of our ideas which Fibe has built comes from our deep understanding of consumer needs and employee's attitude to build world class products.

Job Title : Lead Performance Marketing Manager

Exp : 8+ years

Job location : Pune

Core Responsibilities :

- Develop and execute comprehensive performance marketing strategies to drive customer acquisition and conversion.

- Conduct in-depth market research, competitor analysis, and customer segmentation to identify target audiences and optimize campaign targeting.

- Collaborate with cross-functional teams, including creative, content, and data analytics, to create compelling and optimized marketing assets.

- Manage and optimize performance marketing campaigns, including budget allocation, bid management, ad copy testing, and landing page optimization.

- Analyze key performance metrics, such as cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV), to measure campaign effectiveness and make data-driven decisions.

- Utilize marketing automation and analytics tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) to monitor campaign performance and generate actionable insights.

- Prepare and present performance marketing reports to senior management, highlighting campaign performance, key learnings, and recommendations for improvement.

- Stay updated with the latest industry trends, best practices, and emerging technologies in performance marketing to drive innovation and stay ahead of the competition.

- Lead a team of performance marketing specialists, providing guidance on strategy, campaign execution, and performance analysis. Foster collaboration, provide feedback, and promote professional development within the team.

- Drive performance marketing campaigns within allocated budgets, optimize spending to achieve desired results, and analyze campaign performance to ensure positive return on investment (ROI).

- Develop and implement performance marketing strategies aligned with business goals, leverage data-driven insights to identify growth opportunities, and continuously optimize campaigns to maximize results.

Preference & Experience :

- Excellent understanding of digital marketing concepts and best practices

- Experience working on major digital marketing platforms like AdWords, Facebook, LinkedIn, MMPs & tracking platforms.

- Experience in the executing mobile and web marketing campaigns and reporting

- An ability to multitask and perform under tight deadlines

- Strong verbal and written communication skills.

- Experience in an Internet firm or Mobile App marketing companies is essential.

- BFSI domain experience will be having advantage.

Academic Qualifications :

- MBA

- Fields of study: Marketing, Business, Communication