Dyson - Direct Sales Lead - Online - DTC Business

About Us:

Dyson is a global technology company with a unique philosophy, led by Sir James Dyson. We transform every category we enter with radical and iconic re-inventions that work, perform and look very different.

About the role

Dyson is looking for a Direct Sales Leader who will be a part of the sales team to plan and manage our DTC business.

This role focuses on analyzing, reviewing, recommending, and building strategic and tactical changes across our direct channels that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes, and managing margin performance.

1) Grow Dyson KPI's on pure digital platform and Direct Retail Outlets

- Grow annual DTC and direct third party e-commerce sales volumes, revenues and market share working collaboratively with the Head of Sales to ensure targets are delivered overall, that the online experience is integrated and forecasts are tight and tied in with demand/supply planning

- Grow and drive Sell out from Dyson owned and Partner owned exclusive stores

- Drive effective channel strategies that optimize retail opportunities and Dyson profitably in line with India goals

- Leverage the promotional spend budget to deliver the best ROI

2) Deliver Digital and Retail brand experience

- Ensure a flawless omnichannel experience (content, service, interaction) across .Com/Marketplaces and Direct stores.

- Ensure Dyson digital and Retail campaigns support the launch and initiative calendar as agreed with marketing, sales and PR to best drive awareness, perception, traffic and sales as targeted

- Instill experimentation and improvement, shared knowledge, measurement, analysis and optimization

- Ensure regular reporting and instill a data-driven approach in the team

- Ensure the team tie into other teams within and outside Dyson India to ensure the best thinking in the best way possible

- Encourage "survivable experimentation"; encourage and nurture a culture of continual learning and growing across the team and in each individual

About You:

- MBA with 10-15 years hands on experience across .com, marketplaces, and exclusive store sales

- Experience within digital sales across Luxury, consumer electronics, technology or consumer goods industry preferred

- Experience of working with brands and multiple stakeholders

- Experience in e-commerce is mandatory

- Experience managing store operations and retail marketing is preferred

- High level of communication skills both verbal and written

- Well-developed interpersonal and relationship skills

- Enjoys a dynamic, fast-paced team environment; prepare to roll up sleeves. Must have a high growth mindset

- Energetic, engaging and solutioning approach

- Highest levels of integrity, honesty and excellence - attention to detail and accuracy