Research Associate at Xpert Conexions
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DVP/VP - Digital Marketing - BFSI/FMCD (9-18 yrs)
- Manage Social Media Engagement and Promotions across Facebook, Twitter, LinkedIn and Instagram
- Online reputation management by enabling tools and skills to address customer queries/complaints/requests
- Work with Digital Marketing agencies, Marketing Operations team to create and publish Digital Campaigns through SMS, Email, Push Notification.
- Enable Marketing Automation capabilities for Digital Campaigns on owned media
- Build and enhance SEO capabilities in increase Organic site visits / leads etc
- Build and Enhance Web/Mobile Analytical capabilities
- Work with Agencies to create Media plan for paid marketing.
- Monitor and Optimize paid campaigns for new Product launches, festive offers and other large scale promotions
- Brand sentiment analysis through ORM and necessary actions to improve positive sentiments
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