Dusaan - Manager - Performance Marketing

Manager Performance Marketing

About us:

We are building an omni-channel platform curating all things home and living.

Home is a large $25B+ market, growing 12%+ YoY but furnishing this space is still a broken experience. Supply is fragmented and diverse and there is very low brand salience. Customers struggle to discover new brands, find it inconvenient to shop/scroll through multiple stores and collections, and can't find products they like at affordable prices.

Dusaan is a one-stop marketplace for brands across furnishings, decor, kitchenware, accent furniture. We inspire the user with content and a differentiated product experience, and help them discover the best styles from a curated selection of existing and new brands. We differentiate by curating products across categories, building trust through a closed marketplace, content led selling, hybrid online-offline model with partner stores for furniture & ancillaries.

We are an ex-Sequoia and ex-McKinsey/Kearney team, joining hands with seasoned executors across content, merchandising and interior styling to transform how this industry is shopped.

Roles & Responsibilities:

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Skills Required:

- Candidate should ideally have previous performance marketing experience in any of the following:

- E-Commerce Companies

- Multi-client experience at Marketing agencies

- Entrepreneurial experience in the consumer field

- Preference for candidates who have worked in high growth early stage companies

- Meta & google ad operations knowledge : running and scaling end to end ads on either of the platforms

- Solution oriented mindset with a 'get things done' attitude

- Great Problem Solving and the ability to thrive under pressure and crunched timelines

- Creative bent of mind and excellent communication skills