Job Description : Brand positioning building : Consumer centricity : - Lead the development of brand positioning, strategy for consistent long-term brand planning. - Create a roadmap to drive it to the end starting from bringing relevant consumer inputs on the table and completing the exercise. - Work with the right partners to generate consumer insights to develop brand positioning. - Build a communication platform in line with the positioning of the brand to further drive brand salience and consumer preference. - Lead the execution of 360-degree marketing plans for one of our category, by collaborating with the ecosystem internal (media, digital, influencers, supply procurement) & external (design & creative agencies, merchandisers, offline & online distributors, auditors, etc.). - Also to design and implement all aspects of the GTM for new product launches within the category. - Be the voice of the consumer, be on top of Industry & Market Knowledge & consumer. - Understanding (on & outside Duroflex) of what do customers buy and why. - Develop plans in alignment with category & consumer needs. - Having a sound understanding of market research, able to conduct brand tracking and other Adhoc projects. - Curious enough to make the best use of internal data available (Digital, CRM, sales, etc).

Bangalore

Duroflex - Assistant Manager - Brand Marketing 

Duroflex - Assistant Manager - Brand Marketing  ,Job Description for Duroflex - Assistant Manager - Brand Marketing  in Duroflex Private Limited, in  Bangalore for (4-12) years of experience. Apply Now!

Job Description for Duroflex - Assistant Manager - Brand Marketing  in Duroflex Private Limited, in  Bangalore for (4-12) years of experience. Apply Now!