Job Context:  Dunkin Donuts is one of the worlds largest baked goods and coffee brands. In India dd has entereted through a partnership with Jubilant Food works, India’s largest and fastest growing food service company that also operates Domino’s Pizza. Dunkin Donuts India is a division of jubilant food works. The business is currently operational in north with 26 stores with plans to scale up nationally in this year. The incumbent will play a key role as a part of the marketing team in the roll out of dd in india and will be the lead resource in building the brand.  JOB PURPOSE:  - To develop and implement effective CRM and LSM Strategy. Owner of all “One to One” marketing plans whether at Customer level or at Store level  - Change Agent –Development of customer focussed marketing programs and alignment of sales team in driving new ways for increasing sales.  - Develop and implement effective Digital Marketing Strategy, set procedures and plan to ensure achievement of the short and long term digital marketing plans.  KEY ACCOUNTABILITIES:  1. Financial Deliverables:  - Same Store Growth – Sale and Orders  - Discount Budget  - Adherence to Annual Marketing Spends  2. Category Management:  - Analytics of category/consumer/customer behavior for deep insights  - Sales performance tracking of stores, category/sub category level, combos/promotions, marketing activations, new store launches, new product launches  - Competition Tracking – marketing programs, new launches, store performance, marketing mix  - Combos/promotions development and managing the cost of discount   - Develop & execute shopper programs to drive trials/frequency/increase basket size  - Shopper Communication – in store media planning/vehicles, develop targeted messaging by shopping missions/category  3. Precision Marketing:  - Process development-Precision Marketing Methodology   - Monthly identification of struggling stores with RM’s after each monthly review. Problem identification & action plan for each store  - Conceptualizing & designing of various Precision Marketing Kits  - Every action to be recorded, measures & presented   - Defined action on every Competition entry and Split Stores   - Smart and responsive high return Predictive model for LSM  4. Customer Specific Inputs:  - Robust customer identification and segmentation model for Medium and High frequency customers  - Smart and responsive high return Predictive model for LSM  - Smart analysis of customer response  - Conceptualizing and activation of Conversion and Retention programs   - E-CRM   - CRM MIS  - Mobile based CRM program  - Tracking Performance and Intelligent Analysis: Tracking performance of each activation/ Intelligent analysis of all activations  5. Loyalty Program:  - Responsible for driving Dunkin’ Mloyal Loyalty program  - Cross promotions and exploring innovative ways for customer engagement in the program  6. New Technological Initiatives:  - Driving Digital Marketing Agency to deliver targeted business objectives   - Continuously monitoring and innovation in Search Engine Optimization of Dunkin Website to capture natural search traffic  - Media planning and monitoring of Search Engine Marketing along with the agency.  - Creative development for all digital marketing activation.   - Creation of offer bank for quick integration with alliances  - Co-ordination with Social Media Agencies  - Continuously monitoring and innovation in consumer interaction on various social media channels as facebook, twitter, blog site etc. through contests, events, applications etc.  - Updating new activations, stores, news, contents etc.  QUALIFICATION, EXPERIENCE & SKILLS:   - Qualification – PG/MBA/PGDM Required in Marketing from a Reputed Business School   - Experience – 6 Years+ (at least 4 years in Marketing)  - Experience in Marketing in Food Service/ FMCG Industry will be preferred  - Experience in Precision Marketing will be preferred  Imperatives:  - Ability to drive business growth through leveraging deep consumer/customer insights  - Ability to learn in a fast changing environment with a high tolerance to ambiguity  - Appetite to learn quickly and work with a sense of urgency  - Result oriented, hands on, quick to market attitude  - Ability to manage and influence multiple stakeholders and seek alignments on marketing programs  - Strong analytical skills with appetite for attention to details  - Excellent presentation skills and communication skills

Delhi NCR

Dunkin' Donuts - Marketing Manager   

Job Description for Dunkin' Donuts - Marketing Manager    in Jubilant FoodWorks Ltd. in  Delhi NCR for (6-7) years of experience. Apply Now!