Drums Food - Manager - Trade Marketing

About Drums Food International :

At Drums, we love food and we are always finding ways to unleash the best out of food. We started with Ice cream, where we unleashed flavours and textures with our Brand Hokey Pokey. We loved it. (We thought it was the best ice cream in the world!)

We then launched Epigamia Greek Yogurt (we call this Batman, call us to know why), where we strained Dahi to get higher protein and then infused it with real fruits to stimulate taste buds. Ever since then, we have been pushing the boundaries of what is possible and contemporising traditional Dairy. From Protein smoothies, Lactose free curd and Mishti Doi, Ghee spreads to our latest offering of plant-based yogurt made from coconut milk, we have been launching products that are tastier and better for you.

At Drums, innovation is our playground, and we make things happen. Our Promise to everyone who joins us is very simple - At Drums, you will never get bored, ever!- There is so much more to tell about our journey and ambition, we would love to chat. So, if the role below interest you, let us know and we are happy to get on a call.

About the Role :

We are in the process of building a kick ass Sales and distribution organisation and get to 50k stores. We are looking for an experienced Trade Marketing Manager to drive the success of effective marketing, advertising, and promotional activities of the company. An ideal candidate knows the market and consumers well, and has experience driving growth with a strong ROI mentality.

Key Responsibilities :

- Category Management :

a. Drive growth for each product category using Trade marketing inputs

b. Provide inputs to Marketing Team with regard to product-level interventions

c. Rolling 3-month activity calendar

d. POSM management (deployment/allocation/delivery)

- Promoter Management : Recruitment, Training, tracking deliverables as well as Return on Promotional spend

- Spends Management :

a. Create and execute spend plan - by product and channel.

b. Ensure Spends are maintained within budget.

c. Tracking and provisioning of spends

- New Product Launches - Planning, Launch and execution of initial sales plan.

Desired candidate profile :

Must haves :

- Strong understanding of Trade Marketing, especially from a Consumer goods perspective

- Sales experience.

- Adept in data analysis and number crunching

- General understanding of PAN-India geography

Preferred :

- We would love for you to love our product. In fact, if you still don't, we are convinced we can convert you once you join.

Competencies that would make the candidate a cultural fit :

- We love to make things happen, so a - roll up your sleeves and get it done- attitude.

- Someone who enjoys the Freedom but is also Responsible

- We need someone who is brutally honest!