Dru Gold - Chief Marketing Officer

Chief Marketing Officer - Retail / Fintech / BFSI

Job Description of CMO

Strategic Planning and Implementation: Lead and drive development, implementation, and tracking of business development/marketing plans. Create and present the annual marketing plan and strategy

Brand: Define the brand, responsible for brand growth with appropriate marketing with communication, promotions, media, web, content, social media, PR presence, partnerships, research, design, user experience, CRM, influencer marketing and any other aspect of marketing

Marketing Calendars: Define & own the marketing calendars and promotional strategies to meet organizational objective. Work on the 30-60-90 days + long term plans

Budgeting/Revenue: Interact with leaders to define the brand marketing budget. Responsible for brand marketing budgets and its utilization. Manage the marketing budgets ROI of the firm and its effective utilization

Team / KPIs - Define the team structure & hire. Define roles, responsibilities & action plan for oneself & the team. Measure and report the performance against ROI and KPI goals of Marketing team and outside partner agencies.

Customer experience - Define & drive the customer experience on the web, on site, call center & other touchpoints across the customer journey

Business Expansion - Launch New Products or Services. Generate new opportunities to grow the business. Aid creating an agent module & marketing it.

Sales - Work closely with sales team for constant feedback, aid customer success & drive sales growth.

ATL, BTL & LSM promotions: Define & activate relevant ATL, BTL, events & local promotional activities.

Competition Tracking: Constantly keep track of prospects and bringing marketing insights by analyzing competitions marketing activities

Tracking and Reporting: Generate monthly marketing reports with achievements covering online, offline marketing and initiatives 30-60-90 days plan for events + effective execution + results. Lead brand calendar & competition analysis

Digital Marketing: Responsible for defining the online presence & marketing strategies for the organization

Data Analytics: Define data analytics approach & mindset for the business & activate necessary actions for business growth. Analyze the customer patterns for higher returns.

Third party management - Define & drive any appropriate third party / agency relationships for brand & business growth.

CRM - Gauge Lifetime value of customer & drive retention. Customer Behavior analysis to understand and forecast customer selling patters. Create a referral model & market it.

Learning - Drive a culture of learning in the organization along with the HR. Stay up to date with the latest technology, marketing & data best practices

Preferable Profile in brief:

MBA Marketing or Business; 14 to 16 years Experience.

Need a leader with the experience of working as a marketing head or CXO level with a Bank/NBFC/Retail organization

Technical Skills: CRM Management; Data Analytics; Digital Marketing; Sales & Marketing Strategic Planning; Branding; Big Data; Storytelling & Story making; Customer Centricity; UX & UI; Artificial Intelligence & Machine Learning; Product Management

General Skills: Collaborative Leadership & Team Management; Partnership Management; Strategic Thinking; Combination of Analytical and Creative Thinking; Teamwork; Good Communication; Learning; Vision; Agility; Market Insight & Research; Data & Design Genius; Great Content Curator