Dropshop Network - Manager - Brand Strategy

Roles and Responsibilities :

- Conduct research on FMCG market trends, consumer behaviour, and competitor activity.

- Use the market research data for creating brand strategy

- Launch new products with a data backed approach

- Analyze data and compile reports, presenting findings to management and other stakeholders.

- Monitor and report on sales performance, market share, and customer satisfaction

- Work with cross-functional teams to identify opportunities for product development and improvement.

- Collaborate with marketing and sales teams to develop strategies and campaigns based on market insights.

- Stay up-to-date on industry developments, emerging technologies, and market trends.

- Manage market research projects from conception to completion, including survey design, data analysis, and report writing.

- Develop and maintain relationships with internal and external stakeholders, such as vendors, industry associations, and customers.

Experience, Qualifications and Skills:

- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

- Minimum of 2 years of experience in market research or FMCG industry.

- Strong analytical and problem-solving skills.

- Excellent written and verbal communication skills.

- Proficient in Microsoft Office Suite and data analysis software.

- Ability to work independently and in a team environment.

- Knowledge of statistical analysis methods and market research techniques.

- Strong project management skills.

- Attention to detail and accuracy.