Droom - Senior Director - Digital Marketing

Job Description:

- Owning the BU Revenue KPIs end-to-end.

- 5-6 year of media experience, preferably digital marketing is required

- Prior experience with digital and print advertising sales experience. Agency experience preferred.

- An understanding and passion for digital marketing including Search, Social, Programmatic Advertising, Mobile and CRM Marketing etc.

- Experience in consultative selling process, including pre-call discovery and driving appointments, completing a comprehensive needs analysis with potential clients, creating proposals, and presenting and closing business

- Ability to use a CRM to track sales activity and revenue.

- The ability to use research materials and data to create marketing solution proposals using PowerPoint

- The ability to assist clients with advertising copy and coordinating the production and scheduling of advertising in collaboration with other departments.

Accountable for:

- Comprehensive Team Leadership: Leading the Ad Tech, System Operations and Programmatic team to cultivate an innovative and excellent work culture. Providing guidance and support to create a dynamic environment that encourages continuous improvement and collaborative success.

- Operational Efficiency Focus: Concentrating on optimizing revenue by addressing adtech issues and strategically streamlining processes, particularly in ad load times. Contributing directly to optimize revenue and enhance the overall effectiveness of operations.

- Strategic Client Growth Management: Managing client accounts involves capitalizing on significant growth opportunities. Understanding client needs and implementing smart strategies significantly contributes to business expansion, ensuring clients receive outstanding service and value.

- Proactive Industry Relationships: Actively building strong connections with key programmatic clients and agencies, staying informed about industry trends for strategic positioning.

- User-Centric Experience Enhancement: Ensuring a positive user experience, implementing strategies to enhance customer satisfaction. Collaborating closely with cross-functional teams to deliver technical solutions that not only improve overall performance but also align seamlessly with broader business objectives.

- B2B Sales Funnel : Strong understanding of B2B sales funnel and optimizing the every stage from Hot, MQL and SQL to Closing the business.

Generic Skillsets:

- You must think and act like a sales hunter. Aggressive sales activity is expected with a solution creating approach.

- Familiar with CPV, CPC, CPM, CPL, CPQL, CPS, CPO based media planning.

- Strong client and agency contacts; well networked

- Strong desire to bring positive energy and strong sales activity to the team.

- Keen ability to identify and present big picture concepts yet pay attention to detail.

- Flawless written and verbal communication skills.

- Ability to multitask and balance the needs of multiple departments within the company.

- Proficiency in Microsoft Suite of products, CRM, and other internal systems

- Outstanding customer service skills required.

- Desire to be proficient in Droom products and services across digital, print, and event categories.

Core Competencies:

Functional Competency:

- Owning P&L Responsibilities at BU Level

- Ad Tech and Programmatic Advertising

- Relationship Management

- Ability to monetize and manage niche sector

- Ability to "focus on tomorrow"

- Understanding of the Digital Ecosystem

Behavioural Competency:

- Strategic Decision Making

- Stakeholder Management

- Prior experience in leading a team of high performing resources