Droom - Senior Director - Ad Sales - B2B Marketplace

Droom - Senior Director - Ad Sales - B2B Marketplace | 12-18years | Gurgaon

Senior Director- Digital Marketing | 5-8 years | Gurugram

Want to be part of the most disruptive, innovative mobile commerce start-up in India with world-class team, long-term vision, and top global investors backing it up? Don't just dream it. Droom it!

If you possess a strategic mindset, excellent analytical skills, and experience in pricing strategy and client proposal development, we invite you to contribute to our dynamic and innovative environment

Job Description:

- Owning the BU Revenue KPIs end-to-end.

- 12-18 year of media experience, preferably digital marketing is required

- Prior experience with digital and print advertising sales experience. Agency experience preferred.

- An understanding and passion for digital marketing including Search, Social, Programmatic Advertising, Mobile and CRM Marketing etc...

- Experience in consultative selling process, including pre-call discovery and driving appointments, completing a comprehensive needs analysis with potential clients, creating proposals, and presenting and closing business

- Ability to use a CRM to track sales activity and revenue.

- The ability to use research materials and data to create marketing solution proposals using PowerPoint

- The ability to assist clients with advertising copy and coordinating the production and scheduling of advertising in collaboration with other departments.

Accountable for:

Comprehensive Team Leadership:

- Leading the Ad Tech, System Operations and Programmatic team to cultivate an innovative and excellent work culture. Providing guidance and support to create a dynamic environment that encourages continuous improvement and collaborative success.

Operational Efficiency Focus:

- Concentrating on optimizing revenue by addressing adtech issues and strategically streamlining processes, particularly in ad load times. Contributing directly to optimize revenue and enhance the overall effectiveness of operations.

Strategic Client Growth Management:

- Managing client accounts involves capitalizing on significant growth opportunities.

- Understanding client needs and implementing smart strategies significantly contributes to business expansion, ensuring clients receive outstanding service and value.

Proactive Industry Relationships:

- Actively building strong connections with key programmatic clients and agencies, staying informed about industry trends for strategic positioning.

User-Centric Experience Enhancement:

- Ensuring a positive user experience, implementing strategies to enhance customer satisfaction. Collaborating closely with cross-functional teams to deliver technical solutions that not only improve overall performance but also align seamlessly with broader business objectives.

B2B Sales Funnel:

- Strong understanding of B2B sales funnel and optimizing the every stage from Hot, MQL and SQL to Closing the business.

Generic Skillsets:

- You must think and act like a sales hunter. Aggressive sales activity is expected with a solution creating approach.

- Familiar with CPV, CPC, CPM, CPL, CPQL, CPS, CPO based media planning.

- Strong client and agency contacts; well networked

- Strong desire to bring positive energy and strong sales activity to the team.

- Keen ability to identify and present big picture concepts yet pay attention to detail.

- Flawless written and verbal communication skills.

- Ability to multitask and balance the needs of multiple departments within the company.

- Proficiency in Microsoft Suite of products, CRM, and other internal systems

- Outstanding customer service skills required.

- Desire to be proficient in Droom products and services across digital, print, and event categories.

Core Competencies:

Functional Competency:

- Owning P&L Responsibilities at BU Level

- Ad Tech and Programmatic Advertising

- Relationship Management

- Ability to monetize and manage niche sector

- Ability to "focus on tomorrow"

- Understanding of the Digital Ecosystem

Behavioural Competency:

- Strategic Decision Making

- Stakeholder Management

- Prior experience in leading a team of high performing resources