Driffle - Product Marketing Manager

About the Company:

Driffle is a vibrant and dynamic digital goods marketplace that serves as a connecting platform for gamers worldwide. We have carved a niche in the gaming industry by facilitating transactions between gamers and sellers on a global scale. At Driffle, we are more than just a marketplace; we are a community of passionate gamers dedicated to enhancing the gaming experience for everyone. Driffle operates in over 140 countries, extending its services to a diverse global community of gamers.

Your roles and responsibilities:

As a Product Marketing Manager, you will be driving the company's growth by maximizing the potential of our existing products by for developing and executing comprehensive marketing strategies that promote our product's unique value proposition, drive customer engagement, and accelerate market growth. Your expertise will be instrumental in maintaining the ongoing success of our products and driving overall company growth.

Key Responsibilities:

- Product Marketing Strategy: Develop strategies to maximize global product potential by driving growth, user acquisition, and retention.

- Go-to-Market: Develop strategies in collaboration with sales, marketing, and product teams to meet business targets. Create tailored solution sales approaches for various buyers and sellers, and drive teams with GTM campaigns.

- GTM Execution: Collaborate with the product team to launch new features and updates. Craft compelling value propositions and messaging to communicate unique selling points effectively.

- Funnel Optimization and Data Research: Use your knowledge of product funnels by looking at the data gathered from the sources like consumer outreach, competitor analysis, and user/seller behavior to boost user acquisition, conversion, and retention rates, enhancing ROI.

Other Requirements:

- Preferred Experience 4+ years

- Proven track record of working in Product Marketing, Product Strategy, and similar domain.

- Expertise in product funnels and user behavior analysis for optimizing conversion rates.

- Proficient in gathering insights from data analysis, consumer outreach, and competitor analysis to inform marketing strategies.

- Led global campaigns, communications, and go-to-market initiatives.

- Proven success in launching new product features and updates.