Dr Vaidyas - Head - Brand Marketing

Brand Marketing Head

- Manage Brand Presence & online reputation across all platforms

- Develop and execute the branding strategy to improve market share and reach

- Handling of brand P&L for effective top-line and bottom-line deliveries

- Channel management, key account and brand network expansion & Develop innovative online brand campaigns and strategies

- Plan and execute Social Advocacy, Influencer Marketing and Community Management programmes

- Strategise and oversee marketing campaign from planning to execution for all Digital platforms

- Analyze customer behaviour and suggest marketing strategies to enhance the user experience

- Monitor the brand(s) spending in accordance with allocated budgets and business performance

- Understanding conversion funnel, ROI, LTV: CAC metrics and application of the same

- Spearheading New product Development & innovations on the brand

- Spearhead cross-functional teams on NPD projects

- Develop ATL and BTL activities for the launch of new products

Experience & Skills :

- Experience building brand in a complex and highly competitive market

- Current, relevant experience in all aspects of e-commerce including online marketing & Brand building

- Successful experience in launching and driving brand marketing campaigns that have built momentum for a brand's awareness and consumer acquisition.

- Self-motivated, excellent communicator, both verbally and in writing

- Able to respond to results and consumer research

- Well-versed with social-media analytics with rich experience in print and electronic media management.

- Proven skills in managing digital ads spend on various platforms. Experience on FB, Insta, Ad Words, Amazon Advertising, Affiliate Networks, and other Ad platforms.

- Working on post-campaign analysis, identification of weaknesses, learning and opportunities for future campaigns.