Dr Vaidyas - Content Lead

a) Drive a content strategy based on in-depth customer persona research, competitive analysis, SEO and keyword research, Google Analytics, market research and conversations with sales teams and customers.

b) You will translate business briefs into meaningful and impactful content that's relevant for your audience. You should be able to empathize with and relate to your audience.

c) To Lead and develop a content strategy for the brand across all platforms

d) Plan and curate original content topics across content styles for a website, performance marketing, market places, videos and more, to be distributed across multiple marketing channels.

e) Create and publish engaging content that is optimised as per SEO best practices to generate traffic to our site

f) Use content management systems to analyze website traffic and users engagement metrics

g) Manage content distribution to online channels and social media platforms to increase web traffic and leads

h) Proofreading content for errors and inconsistencies & editing and polishing existing content to improve readability

i) Ensure compliance with the law (e.g., copyright and data protection)

j) Stay up-to-date with developments and generate new ideas to draw the audience's attention

k) Manage in-house team to ensure effective and quality execution

Education Qualifications: Degree in Marketing, Communications or related field

Experience & Skills :

- 6 Plus years' experience in Content management

- Proficiency in MS office is required

- Ability to communicate strongly Hindi and English

- Ability to maintain harmony and teamwork in the team across org.