Dr. T Bhasin Path Labs - Senior Marketing Manager

JOB DESCRIPTION:

Senior Marketing Manager :

The Marketing Manager will be responsible for the effective representation and delivery of our Mission and Brand to our accounts, donors, vendors, employees and the communities we serve. Working closely with the Leadership and Management Teams, He/she will manage all aspects of our marketing program and effectively work with all departments to consistently implement our brand message in everything we do.

This person will oversee daily operations of the marketing team and vendors, and provide oversight and leadership to all marketing communications, design, materials, websites and social media. The Marketing Manager will collaborate regularly with the Sales and Business Development team, with the goal of business development and community involvement consistent with our brand and mission.

MINIMAL REQUIREMENTS :

The Marketing Manager should have a minimum of 2-5 years of relevant experience preferably in Healthcare Background (Lab/diagnostics).

KEY RESPONSIBILITIES:

Brand Development & Implementation :

1. Ensure Brand clarity and consistency with the mission and vision of the company, in external and internal communications and initiatives.

2. Develop and communicate clear brand promises, working with leadership and management to create and execute on these promises.

3. Evaluate and communicate brand/mission inconsistencies and make recommendations to leadership for improvements.

4. Participate with Leadership in opportunities for community involvement consistent with our mission. Marketing Program Development & Implementation

1. Oversee daily operations of the Marketing Department consistent with the strategic plan. Provide leadership and coaching to team on a consistent basis.

2. He/she will be responsible for expanding companys horizons across North India (Punjab,Haryana, HP, Rajasthan, J&K and Uttarakhand) and other areas as per requirement.

3. Person should be liable for meeting and communicating with doctors of various regions and should bring business for laboratory.

4. Expand product and service marketability by researching, identifying, and capitalizing on market opportunities and trends within and outside of the industry sector. Monitor sales and marketing performance, as well as competitor products and services.

5. Establish and nurture relationships with press, clients, partner organizations and businesses, and community members. Identify opportunities, submit for awards and upcoming articles, and answer technical questions for reviewers.

6. Identify advertising opportunities and plan, develop and implement campaigns in both print publications and online. Analyze effectiveness of advertising, press and possible improvements.

7. Design and create marketing and sales materials. Create, update and maintain website and social media content (Digital Marketing).

8. He/she should be liable for conducting camps across cities/villages.

9. Manage and create email campaigns, discover new marketing opportunities and identify potential vertical markets. Pinpoint specific consumer requirements and create tailored campaigns. Work with Sales to identify competitor's strengths and weaknesses.

10. Oversee the creation and distribution of press releases to press, partners and other related parties.

11. Identify tradeshow opportunities and create supporting collateral material.

12. Ensure marketing materials, communications, and promotions are in accordance with the compliance program of the Company.

13. To visit corporate industries Banks/ PSUs/ Central Government companies and build healthy relationship for laboratory.

14. To visit President, vice president, Secretary, Joint secretary, financial secretary of business and Trade associations, industrial associations,residential associations and build healthy relations for hospital promotion.

15. To empanel the organizations/insurance companies with Laboratory for health check-up packages.

16. To work on Franchise distribution model.

17. To book Health check-up packages from empanelled corporates.

18. He/ she will be responsible for increasing Turnover/revenue of organization.

19. To provide monthly review of marketing team to senior management.

20. He/she will perform any other tasks related to branding and marketing as per the recommendation of top level management.

Business Development :

1. Build strong, collaborative relationships with the Sales Manager and Business Development Manager with the common goal of growing the business, sharing the mission and building the brand.

2. Provide market analysis, and support sales and development opportunities.

3. Provide ongoing insight into market trends of clinical toxicology testing to ensure strategic direction of the Company is consistent with the needs of the marketplace.

KEY REQUIREMENTS:

Management Skills:

- Work as an effective collaborative team member of the Management Team.

- Provide general support as needed to direct reports; conduct performance reviews and provide meaningful development opportunities for the marketing staff.

- Apply a range of traditional and non-traditional problem-solving techniques to think through and solve issues creatively to improve performance and company effectiveness.

- An overall general knowledge of basic computer technology and its applications to marketing strategies. Proficiency in Adobe Creative Suites and other design tools a plus.

- Excellent organizational and time management skills.

- Must be comfortable working under tight deadlines at times, with possibility for multiple interruptions.

- Strong ability to multitask and follow up on several tasks within a short time period. Must be able to prioritize based on the top needs of the company. Consistently professional demeanour and work ethic; ability to maintain complete confidentiality.

Other Requirements:

- Strong writing background with ability to create technical marketing copy. Clear and respectful written English language skills are essential. Excellent proofreading skills.

- Ability to communicate and present information effectively to customers and co-workers.

- Capability to read, analyze and comprehend technical information.

- Openness to new ideas, collaboration and feedback.

- Personal affinity towards the belief that substance use addictions can be treated.