Dr. Sheths - Chief Marketing Officer

Role: Chief Marketing Officer

Dr. Sheth's is a celebrity dermatologist backed, vegan skincare brand designed for Indian skin. They have extensive expertise on Indian skin and aim to successfully translate this into a scalable business by expanding the product range and reaching out to a wider base of customers.

Its products are currently listed on Nykaa.com and available at Health & Glow stores. The company has received funding from a set of marquee investors to drive its expansion plan and is in the process of setting up its leadership team to drive their growth agenda

For this, there is an opening for the CMO

Job Description : Chief Marketing Officer

The Chief Marketing Officer will be the face of the company and be responsible for sales and marketing of the company.

Key Responsibilities :

- Build a brand and ensure consistent messaging is communicated across all touchpoints

- Build brand awareness to drive sales of the brand

- Create original content and work with influencers and PR to generate content and ensure its distribution through appropriate channels

- Work with the CEO to develop new products

- Manage agency relationships to ensure efficient ROI

- Create, implement and track marketing budget to ensure efficient ROI

- Manage content creation, distribution for all platforms (online and offline)

- Regularly track customer perception and reviews and improve metrics

- Develop and implement cross channel sales and campaigns to ensure top line targets are met

- Facilitate integration of merchandising, content and creative visualization to ensure brand is appropriately represented across all channels and platforms

- Brainstorm and implement strategic collaborations

Candidate Profile :

- MBA or commensurate post graduate qualification

- 10+ years experience in digital marketing with strong command over analytics

- Deep consumer orientation and an ability to communicate in a voice the consumer understands

- Excellent market research and media planning skills

- Excellent communication skills

- A passion for skincare/beauty

- Demonstrated familiarity with the beauty/skincare industry and understand basic dermatologic procedures