Dr. Reddy's - Lead - Consumer Marketing - OTC

Description:

Role: Lead Consumer marketing - OTC

Location: Mumbai /Hyderabad

Objective:

- To lead a Brand management team & launch an exciting in-licensed product & The Most Prestigious Brand for GG-India business

Key Responsibilities:

New Products Planning - Conceptualization :

- Identify existing gaps in product portfolio by interacting with customers, and analysing international trends, Identifying ideas for new products based unmet needs; Deliberate with manufacturing and R&D team about the profitability of the new product

- Take final decision on new product ideas from marketing side depending on existing strengths of the company/portfolio fit

- Classify products in to different product categories and assign it to each PMT team in order to ensure steady pipeline/management of new products in company's portfolio

New Products Planning - Prioritization :

- Conduct risk versus benefit analysis of taking up a new product idea based on the existing products in the category and competition's products; Discuss with medico marketing team about the merits/demerits of a new product idea

- Take final decision on prioritization of a new product in consultation with vertical head in order to ensure that right product ideas for the company are implemented and launched

New Products Planning - Pre-Launch Review and Launch Planning :

- Review go-to-market strategy designed for products by team members, Review status of the product and validate the launch plans and strategies designed for that particular product

- Review planning and implementation details of the strategies and suggest corrective actions if required

- Review and validate final promotional material sent to field in order to ensure successful launch of a new product

Existing Products - Sales Planning & Budgeting :

- Set goals for all subordinate marketing teams keeping in mind that growth should be at par or higher than market growth and competition in the market

- Decide overall targets for the therapeutic area in consultation with division head and vertical head while keeping an eye on market potential in order to ensure that market share grows consistently

Existing Products - Brand Strategy :

- Ideate and formulate brand strategy by understanding market trends, customer behaviour and market potential

- Attend monthly sales review meetings to gauge if communicated brand strategies are implemented on the field, identify the gaps at marketing and implementation side and suggest corrective actions in order to ensure that brand strategies are implemented on the field

Customer Relationship Management :

- Take final decisions on initiatives taken to maintain customer relationship ( Help on medical queries, medical conference etc)

- Review the design of non-product based program for doctors e.g. CMEs, Meet most important customers of the geography frequently and take initiative to maintain close relationships with them

- Review CME feedback from the field implementation team as well as customer and use it to further refine the programs in order to maintain cordial relationships with Key Opinion Leaders (KOLs)

New Strategic Initiatives - Conceptualization and Implementation :

- Take up different strategic initiatives to strengthen brands/therapy in the market; Design the future roadmap of the therapy with activities such as business development, growth ideas for business, new launches and brand acquisition, identifying co-marketing opportunities, reach strategies (field force expansion etc) and Geography development etc.

- Implement the strategic initiatives through agencies after evaluating it through KOLs, Interact with strategy team regularly and discuss different strategic initiatives in order to strengthen the market presence of brands

Team Development :

- Conduct goal setting for subordinates, conduct performance appraisal. Counsel employees as required.

- Identify training needs of subordinates, keep track of retention rate in the team, provide development opportunities to subordinates; plan for team building activities in order to ensure high performance

Operating Network :

Internal :

- Division head, Marketing head, Marketing team, Sales team, Sales training team, Medical team, Regulatory Affairs, IPDO, Packaging team, Finance, Legal, SFE

External:

- BD partners, Advertising agencies, Doctors, other healthcare professionals, vendors etc.

Educational & Experience:

- A graduate degree in Science stream with MBA preferred with at least 8-10 years of experience in Product Management

Key Personal Attributes:

- Functional understanding of chronic market

- Strong analytical and interpersonal skills

- Good people manager and a team player

Note : For your candidature to be considered on this job, you need to apply necessarily on the company's redirected page of this job. Please make sure you apply on the redirected page as well.