Dr. Reddy's - Group Product Manager - Viscodyne

Role Title : Group Product Manager - Viscodyne

Location : Mumbai

Key Responsibilities:

Topline & Bottom line achievement

- To Drive Mega brand Growth and Performance

- Optimize Promo spend for Desired ROI

- Prepare Brand Wise Quarterly Visual Aid:

- Brief ad agency on the product

- Evaluation and selection of draft concept out of 3-4 designs submitted by the agency

- Evaluate a detailed Visual Aid with the agency before finalization

- Send the visual for printing

- Coordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter.

- Quarterly communication of Visual Aid to the field force

- Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.

- Periodical circulars about brand's achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to go for the call.

- Conduct Quarterly briefing sessions of .5 - 1day in each zone to ASM's on brand communication/ inputs.

- Monthly planned visit to select areas for review meetings to further reinforce brand communication.

- Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing

- Allocate promotional budget brand wise and promotional mode wise

- Plan for quarterly inputs and mode of inputs

- Vendor selection

- Negotiate with multiple vendors for cost effective input selection

- Coordinate with selected vendor on agreed time, quality and quantity supply of inputs.

- Allocate inputs geography wise.

- Coordinate with vendor and logistics vendor to ensure timely dispatch to the field as per allocation

- Continuous monitoring of the planned activities and reorganization of promoted initiatives to improve cost without affecting top line.

New Product Launch ( As and when required )

- Identify potential areas of New Product Launch in the assigned therapy through:

ORG CMARC trends

Doctor feedback in joint work/ CME/ conferences

Field manager's feedback

- Analyze market potential for the identified new product through historical ORG-CMARC

- Conduct primary research with the help of market research for achieving clarity in the right patient segment, right launch volume and right price.

- Work with finance to validate the profitability/ viability of the product

- Present the idea post clearance from finance to NPD and get a project manager assigned by the NPD Head

- Coordinate with packaging, FR&D for product features finalization.

- Prepare sales projection, sampling plan for at least 6 months - 1 year from launch.

- Prepare stock allocation and ensure proper distribution in all geographies through SCM.

- Parallel, finalize on promotional activities, input plan, Visual Aid etc. and work towards a launch as per the agreed timelines with NPD Project manager.

- Ensure regional launch meetings for the new product through RSM's.

- Analyze SMSRC Rx trend and drives leadership position (jump in ranking, growth more than market) for the brand thru field force

Key Personal Attributes:

- Strong negotiation and influencing skills

- Networking skills

- Ability to plan multiple products communication and deliver results according to plan

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