Dr. Reddy's - Business Engagement Lead

Key Responsibilities:

Candidates would be expected to lead independently /minimal supervision:

1) Analyzing cross-channel marketing performance to come up with conversion optimization strategies, with the aim of improving efficiency in the digital/ traditional marketing and increasing ROI

2) Benchmarking performance across all channels and advising on KPIs based on performance analysis.

3) Analyzing online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution

4) Spotting opportunities to try innovative new methodologies and improve the analytical procedure.

5) Leverage advanced data analytics to address the business needs and create business impact.

6) Design business intelligence/data science solutions in collaboration with technology architects to address this need.

7) Develop in-house analytics knowledgebase for faster, better problem solving and horizontal scale out in to other markets/functions of need

Technical Requirements:

8) Experience working on Customer analytics, Marketing mix models, promotional effectiveness measurement, design of experiments, A/B test, next best action, messaging effectiveness etc. (Customer segmentation, profiling, brand performance analytics, promo/campaign planning and effectiveness tracking etc.)

9) Strong affiliation to quantitative methods and data analysis to deliver business insights.

10) Exposure to visual analytics (Tableau, MicroStrategy, Spotfire etc.), advanced analytics application (R, SAS, Python etc.) and data mining/ML analytics techniques a big plus

11) Exhibits confidence and an extensive knowledge of emerging industry practices when solving business problems.

12) Knowledge in Project management background and familiar with PMI project methodologies and SDLC

Operating Network:

Internal: All marketing functions, brand managers and teams within the organization across India and overseas locations

External: Vendors, implementation partners, knowledge networks

Technical Requirements: Sound knowledge of Digital Technologies, Business Process Management, Business Process Re-engineering and Improvements, Business Analysis, Project Management, Vendor Management

Educational Qualifications: MBA / Engineer (Sales & Marketing / Information Technology) from top B-schools/Engineering Institution. Agile Practitioner preferred Experience Required: Around 8 - 12 years of experience in Digital Sales & Marketing Analytics

Key Personal Attributes:

- Result oriented and with a work ethic of delivering on-time and in scope

- Strong interpersonal, consultative and management skills

- Good communication and interpersonal skills to manage multiple stakeholders within and without organization

- Business focused, customer & service minded and confident in advising, developing and articulating solutions

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