Position Title: Brand Manager - Wellness  Location: Dr. Lal PathLabs Ltd, Gurgaon  Key Responsibilities :  - Develop and execute brand marketing plans for Swasth (Wellness / Preventive) packages to deliver business growth targets. Input into strategic direction for "LPL Swasth" to become dominant player in Wellness segment.  - Design and develop brand strategy for LPL Swasth (Wellness/ preventive).  - Create and develop strategy for channel segmentation, retail associations and communication assets to drive selling.  - Lead segment-specific new product launches, wellness portfolio initiatives from conception through execution working collaboratively.  - Business Forecasting/Results - work with sales, demand planning, and other team members to develop accurate volume forecasts, and make strategic recommendations.  - Develop and recommend product positioning, and strategy to produce the highest possible long-term market share.  - Partner with the sales team to develop plans and strategies for marketing efforts.  - Monitor Wellness portfolio performance across eCommerce and retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps.  - Gather feedback from product teams to make sure product is represented accurately in all content.  - Work on creating digital presence of Wellness by way of website creation, wellness homepage, wellness app etc.  Job Requirement :  Work Experience: 4-5 Years  Education / Professional experience: MBA - Marketing

Gurgaon/Gurugram

Dr Lal PathLabs - Brand Manager - Wellness  

Dr Lal PathLabs - Brand Manager - Wellness   ,Job Description for Dr Lal PathLabs - Brand Manager - Wellness   in Dr Lal Path Labs in  Gurgaon/Gurugram for (4-6) years of experience. Apply Now!

Job Description for Dr Lal PathLabs - Brand Manager - Wellness   in Dr Lal Path Labs in  Gurgaon/Gurugram for (4-6) years of experience. Apply Now!